- Some stories are just best told in audio; there is a certain emotion and feeling you can convey with audio.
- Podcasts can not only supplement print, but are a product on their own.
- Promote with print ads/social media for a various platform tie-in.
- Can be geared towards multiple audiences and interests: children, college students, gardeners, parents, etc.
- Can be listened to on-the-go.
- You need three things to make a podcast successful: a great idea, great marketing and great teamwork.