Theater Session: Big Audio Dynamite: The Rise (or Return) of Podcasting

Apr 11, 2017, 12:30 PM
1:20 PM
This valuable theater session will take a look at growing trends in podcasting, anchored by a presentation on the Cincinnati Enquirer’s “The Accused,” which scored 1 million downloads in just a few weeks. We’ll touch on how to use podcasts for storytelling, how to market them, where revenue comes from, metrics, and more.
Session Recap:

-          Some stories are just best told in audio; there is a certain emotion and feeling you can convey with audio.
-          Podcasts can not only supplement print, but are a product on their own.
-          Promote with print ads/social media for a various platform tie-in.
-          Can be geared towards multiple audiences and interests: children, college students, gardeners, parents, etc.
-          Can be listened to on-the-go.
-          You need three things to make a podcast successful: a great idea, great marketing and great teamwork.

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