Theater Session: A Conversation with Jim Brady

Apr 10, 2017, 1:15 PM
2:00 PM
Jim Brady is a longtime innovator in local and digital news, as editor of, founder and general manager of, editor-in-chief of Digital First Media and ombudsman for ESPN. His latest venture, Spirited Media, is building regional websites, starting with Billy Penn in Philadelphia and The Incline in Pittsburgh. These groundbreaking sites combine small reporting staffs with aggressive aggregation, a focus on mobile, unique marketing and a business plan built around revenue-producing events rather than advertising. In this one-on-one conversational session, Jim will discuss the philosophy behind Spirited Media, learnings from more than two years of operating Billy Penn, and his thoughts on the future of local coverage and media business models.