Keynote Luncheon with Margaret Sullivan

Apr 10, 2017, 11:30 AM
1:00 PM
Margaret Sullivan, one of the leading thinkers and writers about the craft and business of journalism, will deliver the keynote address at a critical time for the media. In today’s rapidly-changing political, economic and news media environment, the U.S. media is grappling with titanic change on a scale never seen before. Sullivan is uniquely suited to address these issues. As public editor of The New York Times, she provided some of the most thoughtful analyses of the state of journalism. As editor of The Buffalo News, she had firsthand experience managing through the industry’s changes. And now, as a media columnist for The Washington Post, she provides regular commentary and insight on what’s happening in journalism and media. Sullivan’s talk at America East will address many of the enormous issues and challenges facing those attending the conference.
2017 Session Recap: 

Echoing Jodi Mitchell’s message from her popular song, “Big Yellow Taxi,” The Washington Post media columnist, Margaret Sullivan, warns newspaper readers, “you don’t know what you’ve got til it’s gone.”  Regional journalism is important for many reasons, and must be saved.

·         People trust their hometown media, it’s the national news they don’t trust.
·         What matters most is producing quality journalism – whether print or digital.
·         Fixing the business model for regional journalism is key to ongoing success – there may not be an “aha moment,” but some things to consider include:

o   The 24-hour news-cycle needs to be sustained.
o   Engage readers by removing point of view from news stories – first iterations should include only facts.
o   Label articles appropriately if they contain opinion – be transparent.
o   Invest in providing thorough training to new journalists.

  • Margaret-Sullivan-web

    Margaret  Sullivan 

    Media Columnist, The Washington Post
    Full bio ››