Keynote Luncheon: The State of the Industry

Mar 12, 2018, 11:30 AM
 - 
1:30 PM
Michael Klingensmith, Minneapolis Star-Tribune Publisher & CEO and News Media Alliance Chairman, gives his overview of the state of the industry and then leads a wide-ranging, candid conversation about the industry’s challenges and opportunities with publishers from papers of various sizes.

​Key Highlights

Rethinking everything – products, platforms, customer acquisition strategies, revenue streams, etc. is key to success. Confronting and responding to industry challenges is also essential. A panel of publishers shared their thoughts on a variety of topics related to the news media in an interactive discussion facilitated by NMA Chairman Michael Klingensmith.

  • Successful non-traditional revenue generating streams include book publishing, digital obituaries, full-service advertising agency, digital marketing agency, and events – including the ticketing portion.
  • Top business concerns include the ability to hire and retain good staff, and the future of insert business.
  • Competition includes effective streaming services, startups from recent college grads, Nextdoor app, and sites like “The Athletic” that provide a high-quality user experience.
  • The news media industry has many strengths including recognizable branding and strong reputation, meaningful relationships with the community, and the large number of readers who access our products through a variety of platforms.
  • Business opportunities include the pursuit of former advertisers and lapsed subscribers, B2B clients, and non-profit organizations.
To view available session presentations, please click on the link below and input the username and password which you should have received via email. 

If you did not receive log-in information, please email Tricia Greyshock.

Click for presentations

  • Sara Glines

    Sara  Glines 

    President/Publisher, The News & Observer/Regional Publisher, McClatchy
    Full bio ››
  • George Arwady

    George  Arwady 

    Publisher & CEO, The Republican
    Full bio ››
  • Mike Klingensmith

    Mike  Klingensmith 

    Publisher & CEO, Star Tribune Media Company LLC
    Full bio ››
  • Ray Eckenrode

    Ray  Eckenrode 

    General Manager, Altoona Mirror
    Full bio ››