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Exhibit Hall Theater Session: A Case Study in Native Advertising - The Elements of a Successful Engagement Campaign

Mar 12, 2018, 2:30 PM
 - 
2:55 PM

To help news media companies learn more about the potential of native advertising and the services available to enable them to develop their own new revenue streams, 535media will present the story of a successful native advertising campaign for a local client, involving story development, multi-channel promotional efforts and target audience engagement. We will explore the client’s needs, the strategy chosen to connect them to potential customers and the results of the campaign.