Breakout Session III: New Circulation Department II: Email Newsletters and Marketing

Apr 11, 2017, 2:40 PM
3:30 PM
Some news organizations undervalue one of the most effective ways of directly reaching audiences: email newsletters. Well-crafted newsletters can pay huge dividends in reader loyalty, site traffic and high-value advertising. Learn about the best techniques for creating and managing newsletters (and subscription lists) from leaders in the field.
Session Recap:

-          Newsletters reach new audiences, keep consistent readers, give audience a sense of belonging.
-          Always have an opt-out option.
-          Sweepstakes/giveaways are well-received, actionable data.
-          Direct traffic to your site with links, giveaways, sweepstakes, etc.