Breakout Session III: New Circulation Department II: Email Newsletters and Marketing

Apr 11, 2017, 2:40 PM
3:30 PM
Some news organizations undervalue one of the most effective ways of directly reaching audiences: email newsletters. Well-crafted newsletters can pay huge dividends in reader loyalty, site traffic and high-value advertising. Learn about the best techniques for creating and managing newsletters (and subscription lists) from leaders in the field.