Breakout Session III: New Circulation Department I: Audience Development and Metrics

Apr 11, 2017, 1:30 PM
2:30 PM
With the rise of digital metrics and highly trackable audience behavior, has come a new role in news organizations: audience development. Often integrated right into newsrooms, audience development staffs are taking an active role in shaping news products and the daily report, by applying analytics and other tools to news metrics and information about audience interests. The measurements that are essential to watch seem to change constantly. Learn about what metrics leaders monitor, and how they use them to create new opportunities and better serve readers.
Session Recap:

-          Data-driven content allows for personalization.
-          Evaluate success by using social media engagement.
-          E-mail newsletters reach new audiences, call-to action.
-          Segment: paid users vs. free users.
-          Make sure your content is friendly across all platforms; it should work as well on mobile as it does desktop.

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  • Janet-Pickel

    Janet  Pickel 

    Web Producer, The Patriot-News/PennLive
    Full bio ››
  • brian-rossi

    Brian  Rossi 

    Senior Manager, Digital Strategy, Pittsburgh Post-Gazette
    Full bio ››
  • John-Murray

    John  Murray 

    VP, Audience Development, News Media Alliance
    Full bio ››