Breakout Session II: The Events Event

Mar 12, 2018, 3:15 PM
4:00 PM
Events are exploding in popularity at many publications because of their potential to engage audiences and bring in new revenue. This unique session will take the form of an event itself to talk about success stories at places like Texas Tribune, the Pittsburgh Post-Gazette, Gatehouse and Billy Penn.

Key Higlights

Hosting an event allows news media organizations to connect with readers in a unique setting, engage with new customers, increase face-to-face engagement, connect with the community, energize staff, and secure revenue from another marketing bucket. Here are some tips to help you host a successful event.

  • Identify an unfilled need in your community, and fill it – happy hours for millennials, senior event that includes free health screenings and a visit with Betty White, high school sports award banquet with a famous sports figure as the guest speaker, and “Best of the Best” event that celebrates winners from all categories of business (print/digital campaign extension).
  • Create a unique customer experience by pulling out all of the stops – include a red carpet, champagne, VIP tickets sold at a premium, meet and greets with recognizable celebrities, etc.
  • Host a cultural experience event, or a civic dialogue-focused event, and have editors moderate.
  • Replace a show hosted by an out-of-town organizer with one of your own. Sixty percent of revenue is spent by traveling shows to promote the event – news media organizations can do it at no cost.
  • Consider hiring an experienced outside organization to coordinate the event if you are short on staffing or time.
To view available session presentations, please click on the link below and input the username and password which you should have received via email. 

If you did not receive log-in information, please email Tricia Greyshock.

Click for presentations

  • Jason Taylor

    Jason  Taylor 

    President, GateHouse Media Western US/President, GateHouse Live! Events
    Full bio ››
  • Chris-Krewson

    Chris  Krewson 

    VP, Strategy, Spirited Media
    Full bio ››
  • Eric Walter

    Eric  Walter 

    Web Producer, WHYY News
    Full bio ››
  • Rebecca Capparelli

    Rebecca  Capparelli 

    Executive Director of Promotions, GateHouse Media
    Full bio ››