To address the changing and fragmented newspaper audience, many news media organizations are developing products to increase reader engagement. A product/project management team is essential to bringing the initiatives to fruition. Follow these best practices to ensure success.
o Confirm that all team members have interest in the project to obtain the best results.
o Champion products/projects to different departments so everyone is on the same page.
o Inform readers about what’s happening next to create excitement and engagement.
o Respond quickly to new opportunities .
o Use research to learn.
o Test assumptions – most start out wrong.
o Survey readers after launching a new product or service to assess response.
o Choose product/project managers carefully – soft skills are very important to help win by influence, not by control.
o Allow managers to own a project, and provide back-up help to them.
o Encourage others to admit they don’t understand something, and to ask more questions.