2017 Session Recap
Panelists shared ideas for ways to increase user engagement.
- Implement streamlined design Download Presentation I Download Presentation II
- Design and development must work closely together for overall success.
- Many people only read headlines.
- Avoid sections and section fronts.
- All news should be visible, at a glance, on one screen.
- Utilize an ad sales app
- Maximize time sales reps spend in the field by organizing ads in one place accessible through an iPad and app.
- Reps and customers can easily view, update, and rerun searchable ad creative.
- Reduce paperwork.
- Focus on native advertising
- Infeed native ads are very influential – they are read, just not seen.
- Native outstream video, with auto play functionality, is the most impactful form of mobile advertising.