Breakout Session II: Creating Vertical Products

Apr 11, 2017, 10:30 AM
11:30 AM
Many experts believe that narrow, vertical products - a far cry from a one-size-fits-all general-interest model of the traditional newspaper - are essential for finding new customers and tapping new markets. Explore case studies of successful new news and information products - both print and digital.
2017 Session Recap

News media organizations have effectively secured new customers, and tapped into new markets, through the development of vertical products. Here are some successful examples.
          - STAT – a national publication focused on finding and telling compelling stories about health, medicine, and scientific discovery.
          - Fixing York – a Facebook group dedicated to improving the future of York, Pa.
          - Retro York - a place for one-stop shopping for stories, photos and videos about York County history.
          - Fly After 5 - entertainment-related content targeted to a young, social audience with disposable income and an interest in going out.
          - La Voz Lancaster - Lancaster County’s only publication focused on the local Hispanic community.
          - Sunday - a weekly magazine for people who love Lancaster County.
          - The Caucus - a weekly watchdog publication with investigative reporting and analysis at its core, aims to bring sunlight to state government.

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  • Rick-Berke

    Rick  Berke 

    Executive Editor, Boston Globe (STAT Medical Vertical)
    Full bio ››
  • james-mcclure

    James  McClure 

    Editor, York Daily Record/York Sunday News
    Full bio ››
  • ted-sickler

    Ted  Sickler 

    Director of Custom Content, LNP Media Group
    Full bio ››