Breakout Session II: Classifieds Redux

Mar 13, 2018, 1:00 PM
 - 
1:45 PM
The classifieds business is undergoing epochal change yet again, as newspapers discover the power of data to drive classifieds. Papers are now using classifieds as more of a marketplace; using data and artificial intelligence to create smart job boards that can challenge and replace traditional, long-standing means; making money from selling data; and offering hybrid classified/display packages to auto and real estate customers.
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  • Tom-Davidson

    Tom  Davidson 

    Digital Media Principal, Davidson & Associates
    Full bio ››
  • Mary Pratt-Lauchle

    Mary  Pratt-Lauchle 

    Automotive Sales Manager, Advance Central Services (PA)
    Full bio ››