Breakout Session II: Classifieds Redux

Mar 13, 2018, 1:00 PM
1:45 PM
The classifieds business is undergoing epochal change yet again, as newspapers discover the power of data to drive classifieds. Papers are now using classifieds as more of a marketplace; using data and artificial intelligence to create smart job boards that can challenge and replace traditional, long-standing means; making money from selling data; and offering hybrid classified/display packages to auto and real estate customers.