Breakout Session II: Being Mobile First

Mar 14, 2018, 10:15 AM
 - 
11:00 AM
With more than half of your online visitors coming via mobile devices, how do you think about the unique requirements of mobile product development? It’s not as simple as pasting a website onto a phone screen—mobile products have unique uses, audience needs, revenue models, advantages and challenges that have to be taken into account at every stage. Case studies will examine mobile-first sites like Billy Penn and The Incline and hear from their creators.

Key Higlights

First and foremost, readers are visiting newspaper sites for news, not video – so invest in delivering really good content. Promote content through a short message recapping the top five stories of the day/week, etc. Don’t rely on Google or Facebook to help boost traffic to your site. Short form :90 “snackable” videos are no longer popular and have been replaced with more interesting 8-10-minute videos.  Recommendations for newsrooms looking to capture the mobile audience include:

  • Don’t do it if you can’t do it well.
  • Perfect one deliverable before adding another.
  • Test all links on a mobile device to be sure they are visually pleasing and text is legible.
  • Establish goals for each of the deliverables – and reassess or remove if underperforming.
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