First and foremost, readers are visiting newspaper sites for news, not video – so invest in delivering really good content. Promote content through a short message recapping the top five stories of the day/week, etc. Don’t rely on Google or Facebook to help boost traffic to your site. Short form :90 “snackable” videos are no longer popular and have been replaced with more interesting 8-10-minute videos. Recommendations for newsrooms looking to capture the mobile audience include:
- Don’t do it if you can’t do it well.
- Perfect one deliverable before adding another.
- Test all links on a mobile device to be sure they are visually pleasing and text is legible.
- Establish goals for each of the deliverables – and reassess or remove if underperforming.