Breakout Session I: Working with Frenemies

Mar 12, 2018, 2:15 PM
3:00 PM
More and more newspapers are entering into partnerships with digital giants like Google,
Facebook and NetDoor. Once — and still— considered competitors, these behemoths also
offer new opportunities for reaching and engaging local audiences and advertisers. Or do they? A frank discussion about the pros and cons of working with these “frenemies.”