Breakout Session I: Working with Frenemies

Mar 12, 2018, 2:15 PM
3:00 PM
More and more newspapers are entering into partnerships with digital giants like Google,
Facebook and NetDoor. Once — and still— considered competitors, these behemoths also offer new opportunities for reaching and engaging local audiences and advertisers. Or do they? A frank discussion about the pros and cons of working with these “frenemies.”

Key Highlights

5% of digital revenue coming from Google and Facebook – 40% of digital traffic

  • Google will help you understand your audience and Facebook Live can help with video. Despite this, they are still taking our revenue
  • Modest successes with Nextdoor – Nextdoor invited Bay Area papers put news stories into neighborhood groups
  • Close, local relationships are one thing local media companies have that Google, Facebook, etc. do not.
  • Facebook now more than ever should be thought of as a marketing vehicle
  • Resource: DCN’s Distributed Content Revenue Benchmark Report (Digital Content Next)
  • Google and Facebook need friends right now as they are the most vulnerable that they have been in 10 years – associations should help members get what they can
    • Facebook grants – more likely to work through associations, sponsorships
To view available session presentations, please click on the link below and input the username and password which you should have received via email. 

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  • Neil Chase

    Neil  Chase 

    Executive Editor, Bay Area News Group
    Full bio ››
  • Jason Kint

    Jason  Kint 

    CEO, Digital Content Next
    Full bio ››
  • Stefanie Murray

    Stefanie  Murray 

    Director, Center for Cooperative Media at Montclair State University
    Full bio ››