Breakout Session I: Value-Added Commercial Printing

Mar 14, 2018, 8:15 AM
9:00 AM
Print orders continue to fall and some publications have moved to online-only. The result is that print window gaps develop and additional production capacity opens up. One option to keep customers and get new ones is to optimize existing commercial printing business and investigate new opportunities. A panel of representatives from newspaper and commercial printers will discuss and present a number of options, such as stitching and direct mail.