Breakout Session I: The State of Online Subscriptions

Mar 14, 2018, 10:15 AM
11:00 AM
For years we have debated to charge for online or not. Through several case studies on subscription strategies, we’ll look at what works and what doesn’t. We’ll consider open sites vs. meters vs. tight paywalls. Do you really get more impressions as an open site? Is your subscription effort really a strategy, or just wishful thinking? And most importantly, are you really offering customers something worth paying for?
  • Gwen Vargo

    Gwen  Vargo 

    Director of Reader Revenue, American Press Institute
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