Breakout Session II: The Philadelphia Story: A Laboratory for the Future of News

Apr 10, 2017, 2:10 PM
3:15 PM
In recent years, Philadelphia has become one of the most fascinating local news markets in the nation. The Inquirer and Daily News have gone through multiple ownership changes and are now in a unique nonprofit. And startups such as Billy Penn and are vying for audience and advertising share. Get an inside look at this highly competitive market from some of its most prominent players. 
2017 Session Recap:

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·         Representatives from the Philadelphia media landscape shared tactics and strategies of their unique positions in the market.

·         Michael Days from PMN spoke about the challenges involved with meshing three news environments (Inquirer, Daily News and into one, creating “total and complete disruption.”  Investigative reporting is valued, and their goal is to engage readers consistently throughout the day.

·         At WHYY, Sandra Clark’s mission is to convene people.  They are working towards building a stronger imprint in the local community and have been using podcasts to reach more diverse audiences.

·         At Al Dia, Publisher Hernan Guaracao has introduced a dual language website and is focusing on events to cater to the Hispanic population.

·         David Alpher, Publisher of City and State PA, curates political content from across Pa. and aggregates editorial pieces from publications to target those interested in the business of politics.  To reach this audience, he sends a daily email blast called “First Read” and focuses on events.

·         Billy Penn editor, Chris Krewson, spoke about the fact that 75% of his audience is under 44 years of age and enters his site mainly from links from Facebook, Google and Twitter. Most of their revenue comes from events and advertising. They have added similar sites in other cities, The Incline in Pittsburgh and Denverite in Denver. 

·          Brian James Kirk of Philly targets a niche audience of those interested in technology and entrepreneurship in Philadelphia.  Events are a big part of their business model, and he measures the success of an event in that it must be profitable and leave people wanting to come back.