Breakout Session I: More Than Making It Look Good: User Experience and Design

Apr 12, 2017, 8:30 AM
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9:30 AM
In 2016, Washingtonian.com significantly increased traffic to its website by greatly simplifying its web design - proof that less is more when it comes to user experience. Many news organizations still haven’t mastered this - sites are still full of buttons, links, thumbnail photos and other distractions, not to mention ad-server calls that bog down page loading. Some of the best thinkers in user experience and design talk about best practices in designing for user utility and about using scientific (and metrics) approaches to creating designs that maximize user engagement, traffic and revenue.