- Highlight what makes your community unique, special, stand out.
- Pay attention to reader engagement on social media.
- Podcasts are the future; can produce revenue for orgs (sponsored content), require little editing and reach a new audience.
- Make sure you are reaching your legacy audience (newspaper, TV, radio), but also expand your efforts to digital to reach a broader audience.
- Newsletters can assist in growing new audiences and expanding into mobile network.
- Direct mail and community events can reach your audience in a different, tangible way.