Breakout Session I: Commercial Printing at Traditional Newspaper Operations

Apr 12, 2017, 9:40 AM
10:30 AM
In today’s world of consolidation and centralization of newspaper production operations, an opening exists to attract additional commercial/contract work for those who have, or are willing to, maintain their ink-on-paper operations. Our group of panelists will discuss what it takes to secure available commercial contract work, as well as best practices and potential pitfalls along the way.
Session Recap:

-          Invest in various width products to make your printing invaluable.
-          Evaluate why the customer needs you and what options they have.
-          Make sure you are compliant with regulations.
-          When taking on new clients, don’t be afraid to invest in new purchases to help not only them, but the future of your business.
-          Develop relationships with commercial printers; offer better pricing that customer cannot get direct.