Breakout Session I: Best Practices in Digital Design

Mar 12, 2018, 3:15 PM
4:00 PM
Last year’s most popular panel returns as our designers turn their eyes toward specific newspaper sites and provide a tough, frank critique of the desktop and mobile efforts of leading newspapers. They’ll look at who does it best, identify pitfalls and also examine how non-newspaper competitors are solving the same problems.

Key Higlights

Seven things you didn’t know you were doing wrong

  1. Start focusing on the story page – pull quotes, avoid too much on right-hand rail, start with a photo gallery
  2. Hype up your stickiness – keep viewers on your website longer. Easy navigation, valuable, up-to-date, relatable and relevant content.
  3. The role of the home page – easy to identify latest news, live feed (auto-reload). Don’t many viewers use social media/search to find articles? Why focus on homepage? Loyal users will use homepage, especially to view latest content/news – put related content on direct article pages to keep those that haven’t visited homepage interested and coming back. 
  4. Typography – size of type is crucial, 18-20 px optimal, line height 1.5x, paragraph spacing 2x, paragraph width no more than 55-75 characters, high contrast ratios
  5. Use of space – let your content breathe, not every area needs to be covered with something
  6. Speed is beautiful – slow load times = no retention
  7. Design in-browser – keep your audience in mind, how and when they are reading and build according to that – tablets, laptops, mobile (all have different design). Being mobile-first is important.
To view available session presentations, please click on the link below and input the username and password which you should have received via email. 

If you did not receive log-in information, please email Tricia Greyshock.

Click for presentations

  • patrick-thornton

    Patrick  Thornton 

    Senior Director of User Experience and Strategy, CQ Roll Call
    Full bio ››
  • Brad Campeau-Laurion

    Brad  Campeau-Laurion 

    Partner, Chief Strategy Officer, Alley Interactive
    Full bio ››
  • Dustin Leed

    Dustin  Leed 

    Digital Editor, LNP/LancasterOnline
    Full bio ››