Breakout Session I: Accelerating Digital Transformation in the Newsroom

Mar 13, 2018, 2:00 PM
3:00 PM
Table Stakes, a groundbreaking program led by Poynter, Temple University, the Lenfest Institute and the Knight Foundation, is attempting to jumpstart and accelerate digital transformation in newsrooms large (the Houston Chronicle and The Philadelphia Inquirer) and small (the Lawrence Journal-World). Participants in the program discuss their experiences and learnings, and how the program can help other newsrooms.

Key Highlights

  • Serve targeted audience with targeted content – what does the audience need? Get to know your audience
  • Publish on a platform used by audience
  • Produce/publish continuously to match audience lives/needs
  • Funnel occasional users into habitual, valuable, paying loyalists
  • Diversify/grow ways to earn revenue from the audiences you build
  • Partner to expand capacity and capabilities at a lower, flexible cost
  • Drive audience and profitability from a “mini-publisher” perspective – teams and team leadership with ownership and accountability to drive performance
  • To create change, there needs to be a dissatisfaction for something and a plan for how to change it
  • Focus on stories that people want to read and pay for
  • Create a data-informed culture
  • Internally, utilize employees’ skills and talent better
  • Resources: - Table Stakes Manual, Knight-Lenfest Initiative, American Press Institute resources, Poynter, Temple University
To view available session presentations, please click on the link below and input the username and password which you should have received via email. 

If you did not receive log-in information, please email Tricia Greyshock.

Click for presentations

  • Neil Chase

    Neil  Chase 

    Executive Editor, Bay Area News Group
    Full bio ››
  • Stan Wischnowski

    Stan  Wischnowski 

    Executive Editor and Senior Vice President, Philadelphia Media Network
    Full bio ››
  • Ron Southwick

    Ron  Southwick 

    Assistant Managing Editor, Reading Eagle
    Full bio ››
  • John Kirkpatrick

    John  Kirkpatrick 

    Media Change Consultant, JAK3 Consulting
    Full bio ››