Wendy is a seasoned sales and marketing professional with over fifteen years of hands-on management experience in the publishing and retail industries, and is passionate about leading diverse teams through new initiatives.
Wendy manages the relationships with the LEAP client coalition. She uses her marketing experience and knowledge of the media industry to provide expert advice to her customers. Prior to joining LEAP, Wendy worked for McClatchy for thirteen years. In her most recent role as the Regional Director of Audience Development – East Region, she delivered more than 90,000 new customers annually via national and regional award-winning marketing programs driven by direct response, print and online advertising, email marketing, social media, telemarketing and intercept sales; as well as targeted and special event marketing and public relations. She also led efforts to increase audience engagement with McClathcy’s digital products.
In 2015 she lead the East Region through a newspaper redesign and lead a corporate team working to launch a corporate-wide loyalty program. In 2012, she led the cross departmental team that launched metered access for The News & Observer’s mobile and online products, coordinating technical and marketing staff in a massive effort throughout the McClatchy company. One of her most innovative achievements was the creation of the “N&O Zone,” a loyalty rewards program that set the standard across the company and led to her being named one of Presstime Magazine’s “20 under 40” in 2008.
Wendy is also active in annual United Way campaign drives, having previously served as the Vice Chair for Wake County and garnering the Chairman’s Award of Excellence for Employee Participation. In 2007 she helped launch The News & Observer’s annual charity event, Feed the Need, to support the Food Bank of Central and Eastern NC. She is a 2002 graduate of the University of Virginia and lives in Apex, NC with her husband and two children.