With more than 10 years of experience in email marketing, Jessica has a deep understanding of all facets of email campaign management and strategy. She thrives both in helping companies start a successful email marketing program and helping them optimize existing programs for better engagement or sales.
Jessica clearly sees each client’s big-picture goals and ensures their email strategy is aligned and supportive. Innately curious and detail-oriented, she delivers expert insight on email metrics, subscriber engagement and deliverability.
Jessica also is a freelance journalist. While she only takes the occasional writing assignment these days, Jessica has written and edited editorial and marketing copy for a variety of regional and national publications, including the American Academy of Pediatrics, the American Academy of Family Physicians, St. Louis Kids Magazine and others. She was the founding editor of St. Louis Sprout (STLSprout.com), where she conceptualized and established an award-winning and profitable editorial strategy – one that relies heavily on email marketing.
Jessica has a Bachelor of Journalism from the University of Missouri-Columbia. She lives in Ballwin, Missouri, with her family.