Mark Potts is a longtime leader in the development of innovative strategies and products in digital media. Potts created one of the first electronic news prototypes for The Washington Post in the early 1990s, and then co-founded The Post's digital division. He was a member of the founding team of the @Home Network, where he led the creation of the first consumer broadband programming service, and was Chief Product Officer for Cahners Business Information (now Reed Business Information), the nation’s largest trade-magazine publisher. As co-founder of Backfence and GrowthSpur, Potts has been a pioneer in the field of hyperlocal media. He also served as Vice President of Content for the Lawrence Journal-World, one of the leading innovators in the newspaper industry. As a consultant, Potts has developed strategies and products for The Washington Post, Philly.com, the Los Angeles Times, Cox Communications, Lancaster (PA) Newspapers, the United States Holocaust Memorial Museum, Classified Ventures, Connecticut Mirror, the Newspaper Association of America, Fora.tv and many other Internet and media companies. Formerly a journalist at The Washington Post, Chicago Tribune and San Francisco Examiner, Potts is the co-author of two business books, The Leading Edge and Dirty Money. He also has taught Media Entrepreneurship at the University of Maryland.