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Job title:
VP, Audience Development, News Media Alliance

John Murray is responsible for the News Media Alliance’s efforts to provide marketing support for audience and circulation executives and publishers. In this role, he facilitates discussion of key issues facing the industry such as subscriber acquisition, leveraging media metrics reporting, achieving operational efficiency, and cross platform marketing to readers. In addition, Murray collects and shares with News Media Alliance members the latest and best thinking on newspaper readership, audience and circulation marketing, subscriber retention and acquisition, and telemarketing compliance. He regularly serves as a resource to Alliance advertising customers on questions regarding newspaper circulation and readership.

John joined the Alliance from Fort Wayne Newspapers, where he served as director of circulation for seven years. Under Fort Wayne’s joint operating agreement, Murray managed The News Sentinel, a six-day afternoon newspaper and The Journal Gazette, a seven-day morning publication. Murray also served in Fort Wayne as director of marketing for five years and had assignments in the advertising division. He began his newspaper career in 1979 in Columbus, Ga., and was a participant in Knight Ridder’s Circulation Management Development Program. He is a graduate of Louisiana State University with a degree in marketing and economics.

At NMA he has produced many publications addressing both operational and audience developmental topics ranging from Single-Copy Buyer Studies, to studies on the relationship between the price paid for newspapers and reader engagement.

John’s best known for his work on NMA’s biennial circulation industry study and subsequent publications “Circulation, Facts, Figures and Logic”.  His most recent work centers on profiling newspapers that have experiencing success growing their total audience, the shift to paid digital access, documenting changes in the newspaper business model and the transition to new methods of reporting circulation and audience.