Heidi N. Moore is an advisor to media leaders, focused on improving newsrooms. Previously, she co-founded and was the editor in chief of Ladders, the first daily publication dedicated to careers and the future of work. Before that, she consulted international newsrooms on how to improve their journalism and increase their reach. Earlier, she was the business editor at Mashable, where she revamped the business coverage, and started the business and personal finance sections for the Guardian US. She has also been the New York bureau chief for Marketplace Radio and a reporter at the Wall Street Journal covering the world financial crisis. She enjoys photography, travel, and pictures of cute pets.