Ray Eckenrode is the general manager of the Altoona Mirror and its affiliated companies – AltoonaMirror.com, Headline Marketing & Communication, Altitude Entertainment, The Ad Bargain and the Central PA Ad Center.
He considers his mission to help transform a traditional newspaper company with a great brand into a forward looking content creation and marketing organization that manufactures and sells audience and expertise.
He has a B.A. in Journalism from Penn State University and worked in the Mirror’s newsroom from 1992-2004. He is an active blogger on sports and pop culture for the newspaper web site. He also teaches news writing, with emerging focus on digital reporting, to junior and senior Communications students at Penn State Altoona.