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Job title:
Digital Media Principal, Davidson & Associates

Tom Davidson is a digital journalist and product-development executive who has worked for media organizations since age 15, in a different century. As a reporter, he covered elections, state legislatures and in-depth stories about issues facing the Midwest and Florida. As an editor, he led teams that covered migrant crises in Haiti and Cuba; the explosive growth of South Florida; and several governor and U.S. Senate elections.

During a year-long fellowship at Stanford University, he studied the economics of the Internet and the dramatic impact it would have on traditional media organizations. Afterwards, he shifted to the business side of media, where he increased audience and profits as the digital general manager for two Tribune Co. newspapers; reached younger, non-print audiences through the launch of a new national entertainment website for Tribune and Gannett; and improved audience reach and content sharing as vice president of interactive content for Tribune’s northeastern newspaper and broadcast markets.

In 2010, he joined PBS Digital and worked closely with signature PBS news series like PBS NewsHour; shepherded the first PBS Digital Studios series aimed at classroom students, PBS Math Club; and led a multi-station project that begat PBS Passport, a streaming service that offers extensive archives to station donors. He’s currently working on projects for Gannett, the nation’s largest newspaper chain, and the Institute for Nonprofit News.