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Brad
Campeau-Laurion

Brad Campeau-Laurion
Job title:
Partner, Chief Strategy Officer, Alley Interactive

As partner and Chief Strategy Officer at Alley Interactive, Brad Campeau-Laurion drives process, delivery and strategy for Alley and its clients while also managing large-scale news media projects.

Brad lead Alley’s rebuild of the New York Post’s sites in 2013, one of the largest launches in WordPress history. He also lead the relaunch of POLITICO Europe after POLITICO's acquisition of Alley client European Voice. For Alley client Sportsnet.ca (Rogers Media), he directed the implementation of responsive design for mobile and deep integration with live sports information during the redesign and rearchitecture of their site. Most recently, Brad led the relaunch of TwinCities.com for Digital First Media.

Prior to Alley, Brad held CTO positions at multiple media organizations, including Minyanville Media, Inc. and Louise Blouin Media. At Louise Blouin, he led its international expansion and launched its first sites in China and France as well as managed the software development, design, ad operations, audience development and internal IT departments.

Brad began his career at Forbes and headed development teams there for nine years. During that time, he oversaw the launch and redesign of over twenty sections of Forbes.com while serving as the primary senior technical liaison between the sales, marketing, editorial and ad operations teams. In addition, he was responsible for creating new ways to track user behavior for content and advertising, directing new product initiatives and spearheading business relationships with key revenue sharing partners. He also created and designed Forbes’ first corporate website and architected the content management system and front end of AmericanHeritage.com, American Heritage Magazine’s first online presence.

Brad is a graduate of Rensselaer Polytechnic Institute, where he received B.S. degrees in both Computer Science and Electronic Media Arts and Communication. He is based in New York City.