In his career, Tim has bridged each end of the co-op advertising triangle with a deep focus on the program necessities to drive brand sales through the local dealer channel. Starting in the 1980’s with a chain of discount department stores in central New England, he managed vendor agreements worth hundreds of thousands of dollars in advertising reimbursement. In the 1990’s he worked dealer-brand collaboration through two newspaper management assignments and a board position with New England Newspaper Association. And through the 2000’s, Tim has collaborated among each aspect of the brand-dealer-media triangle with the Recas team to offer best practice solutions with co-op advertising programs. With a B.A. in Communications from the University of Massachusetts, Amherst, he resides in New Hampshire with a first-person view of the of the ongoing political madness.