America East sets the stage for impressive 2017 conference lineup

by Cara Neil, Communications Director | Sep 22, 2016

Cara Neil
Phone: (717) 703-3071

HARRISBURG, Pa., September 22, 2016 – The America East Media Business & Technology Conference, administered by the Pennsylvania NewsMedia Association, will take place April 10-12, 2017 at the Hershey Lodge in Hershey, Pa.

PNA’s AE Advisory Committee welcomed several new members to its roster: Lisa Hurm, VP/General Manager, Pittsburgh Post-Gazette; Don Farley, COO, Times-Shamrock Communications; Barbara Hough Roda, Executive Editor, LNP (Lancaster); and Madeleine Tierney, Digital Projects Coordinator, Calkins Media. Committee members are instrumental in identifying relevant trends and topics for conference programming, and securing industry-leading speakers focused on print and digital revenue generation, innovation and technology trends, and maximizing efficiencies and equipment.

The Advisory Committee also includes representatives from Advance Central Services, Messenger Post Media, Erie Times-News, LMA, Editor & Publisher, NetNewsCheck, Gannett, Co., The Morning Call (Allentown) and Rochester Institute for Technology.

The 2017 event will once again feature ample general and breakout educational sessions, interactive hands-on workshops and multiple networking opportunities on the robust trade show floor. Industry leaders will address hot topics and discuss current trends in both the print and digital sides of the news media landscape. 

A sampling of session topics will include:

  • Technology Trends to Watch
  • Leveraging the Legacy
  • News on the Go: Developments in Mobile
  • The Changing Newsroom Model
  • Product & Project Management
  • Making Sense of the Numbers
  • Recruitment Strategies
  • The New Circulation Department
  • Health & Safety Updates
  • Community Newspapers Doing Things Right

2017 Trade show floor enhancements include guided exhibit hall tours and vendor speed networking, allowing for alternative ways to connect with and learn about the products and services offered by our exhibiting partners.

Save the date and make plans to join us April 10 – 12 in Hershey, Pa. at the 2017 America East conference and trade show – you’ll be glad you did!

About America East: America East is administered by the PNA and co-sponsored by 19 state press associations and media partners. The annual conference and trade show focuses on growing audience and maximizing print and digital revenue. With its convenient location in Hershey, America East is the largest regional conference for the news media industry on the East Coast, attracting participants from 20+ states and more than 250 organizations each year To learn more, visit

About PNA: The PNA, founded in 1925, is the nonprofit trade association for print and digital news media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press. It has more than 300 newspaper and media-related members, including daily, weekly, and college newspapers and online publications.