America East 2015: Another year of growth, networking and top-quality programming 

Attendees experienced top-notch sessions with industry leading speakers, unparalleled networking opportunities and a robust trade show floor.

HERSHEY, Pa. (April 9, 2015) — Nearly 900 registered participants traveled to the Hershey Lodge and Convention Center for the 2015 America East Media Business and Technology Conference last week – the Pennsylvania NewsMedia Association’s first collaboration on the event with 360 Media Alliance.

This year’s attendees, vendors and industry partners agree that the conference offered top-notch sessions and speakers, unparalleled networking opportunities and a sold-out trade show floor with more than 90 suppliers offering products and solutions designed to meet the needs and challenges of the news media industry.

The joint event offered business, technology and circulation session tracks, making the programming more robust and diverse than ever.

“This year’s event was a great success – we saw increased numbers of attendees and suppliers; interactive sessions and discussions; and a collaboration that brought an engaged audience to the 2015 America East conference,” said Tricia Greyshock, VP, Association Services, Pennsylvania NewsMedia Association.

The program’s dynamic offerings reflected the diverse needs and interests of today’s news media companies. Over the course of three days, more than 30 sessions and speakers touched on all areas of the industry.

Highlights included: 

  • A keynote address by Earl J. Wilkinson, Executive Director & CEO of the International News Media Association (INMA). In his address, Wilkinson said that news consumers, advertisers and organizations are experiencing “two ends of the rope burning toward each other” as legacy print organizations continue to provide quality editorial content and offer the value of positive brand association, while digital-only players focus on highly engaging content.
  • The announcement of nearly 40 Digital Media Contest winners. View a complete list.
  • A lively secondary conversation on Twitter following many sessions using #AMEast15.
  • Two social media boot camps sponsored by Local Media Association, which covered various ways – both paid and organic – that news media organizations can engage with consumers and assist advertisers through social media.
  • An interactive general session on balancing traditional and digital products, during which a panel of industry experts examined the challenges and opportunities that exist for news media organizations in today’s digital age.
  • Sessions on tech trends, monetizing mobile, new paid content strategies, engaging consumers, understanding and using big data and a circulation session on using web and email to generate revenue.

 America East is administered by the PNA and 19 co-sponsoring state press associations and media partners. The annual conference focuses on maximizing print profit and generating new digital revenue. With its convenient, central location in Hershey, America East is the largest regional conference for the newspaper industry on the East Coast.

Mark your calendars for America East 2016: April 4-6 in Hershey, Pa.

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Top 5 reasons to attend:

  1. Notable Speakers:

     "The speaker lineup at America East is always top-notch. This year we’re excited to have confirmed industry-leading innovators like Jan Schaffer, executive director at J-Lab, Matt Sanders of Deseret Digital Media, and Matt Lindsay of Mather Economics. These are people who know the news media industry and know how to share ideas that work." - Tom Northrop, Publisher, Observer Publishing Company
  2. Networking Opportunities:

    "I think the valuable thing is just seeing all the technology [and] interacting with your peers because really we’re all in the same situation.” -James Grandy, Assistant General Manager, The Daily Gazette Co.
  3. Largest aggregation of industry vendors in one place:

    “It’s a good place to meet with our customers. America East gets the whole industry together. It’s really the only chance you get anymore.” -Brian Dempsy, Sales Specialist, Vision Data, Rensselaar, N.Y.
  4. Showcases leading technology:

    "The biggest part of my job is working with the latest technology available and America East is a place where I can learn about it." -Bob Miller, Director of Prepress Operations, The Times News (Lehighton).
  5. Practical session topics:

    “When we go back to work, we feel invigorated by the ideas we’ve learned here at America East.” -Kathy Carpenter, Circulation Director, The Times News (Lehighton).
2015 Speakers Included:
Shannan Bowen Director of Audience Engagement, The Hill
Mike Centorani Co-Founder, Sales Transformation Now
Bill Day Executive Director, Frank N. Magid Associates
Earl J. Wilkinson Exec Director & CEO, Int'l News Media Asso. (INMA)
Rich Forsgren chief technology officer, Times Publishing Co. (Erie, Pa.)
Lisa Hurm Director of Operations, Pittsburgh Post-Gazette
Jean Ellen Cowgill President, Atlantic Media Strategies
Josh Stearns Director, Geraldine R. Dodge Foundation’s Journalism Sustainability Project
Christopher Vo Robotics Researcher and President of the DC Area Drone User Group
Mike Zinser Founder, The Zinser Law Firm


America East is administered by the Pennsylvania NewsMedia Association:

The conference is supported by the following organizations:
    Editor & Publisher
News & Tech