America East 2017: Innovation, collaboration and revenue generation

HARRISBURG, Pa. (April 20, 2017) — More than 800 registered participants traveled to the Hershey Lodge and Convention Center for the 2017 America East Media Business and Technology Conference last week.

This year’s attendees, vendors and industry partners agreed that the conference offered top-notch sessions and speakers, unparalleled networking opportunities and a trade show floor featuring 70+ suppliers offering products and solutions designed to meet the needs and challenges of the news media industry.

On Tuesday, a collaboration with Great Lakes/MidStates offered conference attendees pre-press, press and post-press production-focused roundtable discussions, and in the Interstate Circulation Managers’ Association (I-SCMA) featured circulation-specific programming to participants. President Teri Henning said, "This year’s conference had something for everyone – the program lineup featured more than 100 speakers - which is a record - and content focused on critical issues and opportunities facing the industry, such as technology trends, learning to leverage legacy products, user experience and design, product and project management, mobile, new revenue and much more. We’ve already received rave reviews from attendees regarding this year’s programming, and are looking for feedback from all attendees on how we can make next year’s show even better.”

Highlights included:

·         A keynote address by Margaret Sullivan, media columnist at The Washington Post, reinforcing the importance of quality regional journalism and transparency.
·         A New Revenue Streams panel, featuring a variety of initiatives such as event sponsorships and milestone celebrations, ballots, co-op advertising and the launch of a full-service real estate agency.
·         A Conversation with Jim Brady, CEO, Spirited Media, who reiterated the importance of building an interesting and authentic brand, along with a flexible newsroom.
·         Panelists from Calkins, Stringr and Lemonwhale, who stressed the need for news media organizations to enter the video space; in addition to monetization opportunities, video provides an alternative, exclusive avenue for local content that can fuel legacy products and be offered to current subscribers.
·         A theater presentation on current Technology Trends shaping the news media industry, including wearables, voice-activated search, and even autonomous vehicles. With the influx of connectivity-based data, news organizations have an opportunity to better understand consumer behavior and develop tailored consumer solutions.
·         The announcement of the 2017 Digital Media Contest winners. View a complete list.
·         The many other sessions from this year’s event covered podcasting, recruiting, user experience and design, product and project management, and dozens of other hot topics facing the industry. Conference attendees may visit the America East website to view presentations.

America East is administered by the Pennsylvania NewsMedia Association, with the help of co-sponsoring state press associations and media partners. The annual conference focuses on growing audience and maximizing print and digital revenue. With its convenient location in Hershey, America East is the largest regional conference for the newspaper industry on the East Coast.

Mark your calendars for America East 2018: March 12 - 14 in Hershey, Pa. as we look forward to providing another valuable, interactive, economical experience for professionals in the news media industry. To learn more and to receive updates, visit

About PNA: The PNA, founded in 1925, is the nonprofit trade association for print and digital news media in the Commonwealth of Pennsylvania. Its mission is to advance the business interests of Pennsylvania news media organizations and to promote a free and independent press. It has more than 300 newspaper and media-related members, including daily, weekly, and college newspapers and online publications. Learn more at

Top 5 reasons to attend:

  1. Notable Speakers:

     "The speaker lineup at America East is always top-notch. Each year, we bring people who know the news media industry and know how to share ideas that work." - Tom Northrop, Publisher, Observer Publishing Company
  2. Networking Opportunities:

    "I think the valuable thing is just seeing all the technology [and] interacting with your peers because really we’re all in the same situation.” -James Grandy, Assistant General Manager, The Daily Gazette Co.
  3. Largest aggregation of industry vendors in one place:

    “It’s a good place to meet with our customers. America East gets the whole industry together. It’s really the only chance you get anymore.” -Brian Dempsy, Sales Specialist, Vision Data, Rensselaar, N.Y.
  4. Showcases leading technology:

    "The biggest part of my job is working with the latest technology available and America East is a place where I can learn about it." -Bob Miller, Director of Prepress Operations, The Times News (Lehighton).
  5. Practical session topics:

    “When we go back to work, we feel invigorated by the ideas we’ve learned here at America East.” -Kathy Carpenter, Circulation Director, The Times News (Lehighton).

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    America East 2017 offers a powerful session lineup for anyone working in the news media industry. Featuring workshops, 20+ sessions, two awards presentations, various networking receptions and a robust trade show floor, America East offers affordable registrations ranging from exhibits-only passes to single-day badges to full-time.
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  • Margaret Sullivan named 2017 America East keynote

    The Pennsylvania NewsMedia Association is excited to announce the 2017 America East keynote speaker, Washington Post columnist Margaret Sullivan.
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America East is administered by the Pennsylvania NewsMedia Association:

The conference is supported by the following organizations:
    Editor & Publisher
News & Tech